Marketing That Plays in the Real World.
We Turn Brands into Adventures.
EarthGangsters crafts real-world games that enchant, engage—and drive sales.
"...real brand recognition belongs in the real world as well."
-https://insanelyclevermarketing.com/2016/10/22/physical-world/
EarthGangsters is a Brussels-based boutique agency turning marketing into real-world play. We connect brands with people through quests, puzzles, instant-wins, and hybrid games—QR hunts, under-the-cap surprises, and touchable, sharable, joyful offline moments. In a screen-saturated world, we bring audiences back to each other, and back to Earth.
“Currently games are a dominant form of entertainment in the daily lives of all demographic groups and are estimated to continue to be in the future.”
-https://www.sciencedirect.com/science/article/pii/S2405844024080782
Why Real-World Games Work:
People Are Craving Connection—Not Just Clicks.
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Games make marketing fun.
They don’t just push your product—they invite people to interact, solve, explore, and win. That’s memorable.
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They happen in the real world.
At home, in shops, in the street. That’s where emotions stick—and where brands live in people’s lives.
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They bridge offline & online.
Use QR codes, apps, or AR as tools—not distractions. Real-world play gets shared online organically.
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They build emotional engagement.
Joy, surprise, and satisfaction are powerful marketing tools. And nothing says loyalty like a player who wants to keep playing.
Let’s Play With Your Brand
From packaging quests to in-store puzzles and street-level adventures—our campaigns get your customers playing. That’s how you enchant, draw attention, build loyalty, and drive sales.
“Games are known for their potential to influence players, offering them cognitive, social, and emotional benefits."
-https://www.sciencedirect.com/science/article/pii/S2405844024080782
How It Works.
We craft custom offline or hybrid game experiences that embed your brand into people’s real lives. Here’s how:
Step 1
Discover
We get to know your product, audience, and goals. Want more engagement? Sales lift? New followers? We tailor the quest to fit.
Step 2
Design the Game
From instant-win scratchers to QR-powered city hunts or golden ticket challenges—we dream up the mechanics, map the journey, and design every physical or digital touchpoint.
Step 3
Activate IRL
We launch your campaign in the wild: on packaging, in stores, at events, or out on the streets. It’s playful, surprising, and fully branded.
Step 4
Measure the Magic
We track scans, visits, shares, and wins—so you know how your game is performing and who’s playing.
"...games also contribute to intrinsic motivation and flow, a positive emotional experience, during which gamers are immersed in an intrinsically rewarding activity experiencing a high sense of control while simultaneously evoking a loss of self-consciousness.”
-https://www.sciencedirect.com/science/article/pii/S2405844024080782
Phygital game-based marketing is perfect for concerts and festivals, product launches, subscription services—even public campaigns or civic initiatives. Whether you’re sparking buzz, boosting footfall, or inspiring change, real-world play sparks curiosity, spreads fast, and leaves a lasting impression long after the game is over. Games work—whatever your industry.
Our Services
What We Offer
From real-world games to campaign magic, EarthGangsters designs playful experiences that captivate—and convert. Explore our creative services built to energize your brand and deepen audience connection.
Group Games
Turn your audience into a community. Our phygital group games—QR quests, mysteries, Gotcha tag, and scavenger hunts—spark engagement, build loyalty, and make your brand unforgettable. Fun, social, and smart: this is marketing that plays well with others.
Mini Games
Small games. Big impact. From micro-site puzzles to QR quests and playful mysteries, our mini-games are quick to launch, easy to love, and tailored to your brand. Perfect for boosting engagement, sparking curiosity, and driving action.
Single-Player Games
Make it personal. Our single-player experiences—scavenger hunts, golden tickets, puzzles, exploration games, and deck-builders—invite customers into immersive moments of play that spotlight your brand and spark discovery. One player. One journey. One unforgettable connection.
Applications:
Check it Out! Coming Soon!
Gangs of Earth Collectible Card Game
The World’s first collectible card game for everyone, not just gamers. A player created personalized playing card community.
